DATE: JUNE 2012
THE WASHINGTON GLOBE
Political Animals centered around a fictional DC newspaper, The Washington Globe, which we brought to life as a fully realized online publication, with journalism from the main characters, commentary, op-ed pieces and an in-depth “Sunday Magazine” section.
THE GLOBE SERIES
Modelled as a cross between The Washington Post and The New York Times, The Globe featured fully realized multimedia sections, including an in-character interview series with stars such as Sigourney Weaver, Carla Cugino and Ciaran Hinds. These pieces were also released as a series of exclusives on EW.com and USAToday.com.
A special monochrome photoset, designed to mimic Life photojournalism, captured the dramatic backstory of the First Family, and emphasized how closely it mirrored the history of real-life political dynasties.
THE FUNNY PAGES
We partnered with top political cartoonists to create in-world caricatures and strips, including a series of bygone magazine covers by top illustrator Steve Brodner (see above) and an ongoing comic strip featuring the characters from the award-winning Shoe.
We also gave life to secondary show characters, including the spunky junior blogger for the Globe, Georgia Gibbons, with whom we created a weekly gossip videoblog.