NATIONAL GEOGRAPHIC CHANNEL
DATE: SUMMER 2014
Our program launched with on-air promos and social videos featuring popular Brain Games host Jason Silva. The promo directed viewers to a website where would-be explorers could submit their exploration concept for a $50,000 grant. Visitors could also discuss the program with fellow explorers, and receive tips and hits from an advisory council.
Behind the scenes: a responsive website design, custom CMS database and a specially-created video player ensured cross-platform compatibility.
Our advisory council participated from the very beginning, helping craft our entry requirements, judging criteria and promotional activities.
The council was drawn from many different fields and passions, including filmmaker Casey Neistat, chef Wiley Dufresne and musician Thomas Dolby.
Many council members were also featured individually in spotlight videos for social media, showcasing what exploration meant to them in their chosen field. This allowed Campfire to target niche audiences on specialty blogs and fan communities that may not otherwise have heard about the program.
Here, filmmaker Casey Neistat discusses his exploration of a new form of film storytelling.
After a three-month open entry and showcase period — during which we received over 1,000 video entries from prospective explorers — our council reconvened and created a shortlist of ten finalists. We then ran more on air promos to engage the audience to vote for their favorite.
After a tight race, and more than 300,000 votes cast, we crowned the winner, Charlie Engelman and his vision to revolutionize educational media for young people.